I prefer to work on a monthly basis for a number of reasons, but mainly because SEO isn’t something that you do once and then shazam, you have lots of traffic. It’s something that takes continuous work and adjustment.
Nevertheless, some clients are not ready to make the leap of faith and add me to their team on a monthly basis. I recently did a project for a client that wasn’t 100% sold on my services or SEO in general. His marketing budget was tight and he was cautious about investing money in a service that he wasn’t familiar with.
So I met him half-way and did and SEO audit for him, which consisted of an hour speaking to him on the phone about his existing site, what changes he wanted, what his goals were, and how the site had performed in the past few years. Then I spent hours researching his site and compiling a report of all the recommended changes, keywords, and strategies that he should use to improve his site’s traffic and conversion rate.
In the end, it came out to 20 pages, including a nice brief overview of SEO, inbound marketing, and conversion rate optimization for a small business whose site is focused on lead generation.
The client was so happy with the report that he hired me to implement the changes myself (with some of the design changes going through his web designer).
Because of the success of this first audit, I’m now offering SEO audits to everyone as an introductory service for only $250. It’s an affordable way to get started with SEO and I think it’s a real bargain considering my experience and knowing what other companies charge for similar services.