Why Flash May be Killing Your Website

My search for a graphic designer has been a bit heart wrenching. So many talented designers. So many beautiful websites. And so many hidden inside a “black box” of Flash.

When you build a website in Flash, you have to take special care to design it in such a way that content inside of the Flash file is duplicated in a layer below the Flash, so that search engine spiders can read it. Otherwise, your site may be completely empty as far as Google is concerned. Not a pretty picture for SEO.

I understand that designers want to show off their creative chops with their own websites, but from a business standpoint, they’re really shooting themselves in the foot with their online marketing if the search engines can’t find their sites.

And as an SEO, I wouldn’t hire a web designer who doesn’t understand the very basics of designing for search engines.


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