There are lots of free links available for local businesses in the form of Yellow Pages and Local Search sites. If you’re just starting out in optimizing your website, I would hit the major local directories like Google Local, Yahoo Local, SuperPages, etc. Not only will you have some extra link juice flowing to your site, but you’ll also get some traffic from having your listing in these directories, some of which do quite well in the SERPs. Here’s a good list of local search sites to start with.
