Category Archives: Local SEO

The Goal of SEO is to Inform People

February 5, 2009 – 12:03 pm

SEO helps businesses connect to consumers via search engines. For consumers, that means it’s easier to find what they’re looking for online. I think it’s easier to illustrate with a story:
I recently landed in Buenos Aires, Argentina, a city I haven’t visited since 2001, long before my thoughts ever turned to things like Facebook, Twitter, […]

SEO in the Economic Downturn

October 15, 2008 – 12:12 pm

A lot of people have been asking me recently about how my business has weathered the economic downturn. I haven’t noticed any changes in the number of calls I get and I have two explanations for this:
1) Most of the damage so far has been to publicly traded companies, major corporations, and real-estate related businesses. […]

The Wall Street Journal on Small Business Websites and SEO

August 12, 2008 – 2:07 pm

The WSJ wrote a how-to article yesterday for small business owners on how to create a web presence for a small business, from scratch and on the cheap.
The article says that it can be done for $10 and while I agree that a small business can do a lot on the web without spending […]

New Local Site in Baltimore - 600block.com

July 22, 2008 – 12:02 pm

If you live, work, or play in Baltimore City, check out a new local site, 600block.com. They just opened up the site to the public and it allows you to review your favorite hot spots and restaurants.
If you own a business in Baltimore, then make sure your info is updated and correct on the site–having […]

The Physical Location of Your Business Determines Your Online Presence

June 1, 2008 – 5:25 pm

Location, location, location is a frequently repeated mantra when it comes to real estate, and the physical location of your business has major ramifications for you if you’re in the retail industry.
Guess what? Your physical location is now just as important in the online world. As more and more potential customers turn to local search […]

How to do Keyword Research for Local Sites with AdWords Traffic Data

January 24, 2008 – 5:17 pm

One of the problems with keyword research tools on the web like Keyword Discovery or Wordtracker is that their data is often unreliable, especially for low volume searches. How many times have you entered in a medium-tail keyword like “baltimore tanning”, only to be told that nobody ever searches on that term?
Well I know that […]

Where to Start Link Building for a Local Site

January 12, 2008 – 11:19 am

There are lots of free links available for local businesses in the form of Yellow Pages and Local Search sites. If you’re just starting out in optimizing your website for local search, I would hit the major local directories like Google Local, Yahoo Local, SuperPages, etc. Not only will you have some extra link juice […]

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